Lifestyle brand and product photography play a crucial role in creating a brand identity, connecting with your target audience, and showcasing your products in a compelling way. Here are some tips and considerations for successful lifestyle brand and product photography:
- Understand Your Brand Identity
Before you start shooting, have a clear understanding of your brand's identity, values, and target audience. This will influence the style, tone, and aesthetic of your photos.
- Tell a Story
Create a narrative around your products. Show how they fit into the everyday lives of your customers. This helps in building an emotional connection with your audience.
- Choose the Right Setting
Select locations that resonate with your brand. Whether it's an urban environment, a natural setting, kitchen or a studio setup, make sure it complements your brand image.
- Lighting is Key
Good lighting is crucial for any photography, especially when showcasing products. Natural light often works well for lifestyle photography, but studio lighting can also be effective.
- Include People
Incorporate models or real people using your products. This helps potential customers envision themselves using the product, making it more relatable.
- Show Product Details
While capturing the lifestyle, don't forget to showcase the details of your products. Close-ups and detailed shots provide a comprehensive view of what you're offering.
- Consistent Aesthetic
Maintain a consistent style and aesthetic across all your photos. This creates a cohesive look for your brand and contributes to brand recognition.
- Use Props Wisely
Props can enhance the storytelling aspect of your photos. Choose props that complement your products and contribute to the overall narrative.
- Editing for Consistency
Post-processing is important. Make sure to hire a photographer who know how to use photo editing tools to ensure a consistent look across all your images, adjusting colors, tones, and contrast as needed.
- Highlight Brand Values
If your brand has specific values or themes, incorporate them into your photography. This can be through color schemes, props, or the overall mood of the images.
- Social Media-Friendly
Consider the platforms where your audience is most active and optimize your images for those platforms. This may involve creating square images for Instagram or vertical images for Pinterest, for example.
- User-Generated Content
Encourage your customers to share their own photos featuring your products. This adds authenticity to your brand and provides a variety of content.
- Stay Updated
Schedule product photography sessions regularly for new and unique content. This ensures that your brand remains relevant and fresh.
By combining these elements, you can create a visually appealing and cohesive collection of lifestyle brand and product photography that effectively communicates your brand's story and values to your target audience.
Here is some recent Lifestyle Brand Photoshoots I did for Renova Worldwide, a vitamin company! In the pictures below we were focusing on their multivitamin sticks for kids and adults and immunity tea! By using real people in these images, we are able to help the consumer imagine themself using these products every day!
Click here to see more lifestyle product shoots I've done!
To see more posts like this, follow me on
Instagram and
TikTok and COMMENT on one of my videos saying you want to see MORE!
I would love to work with your business photographing your products with models for a lifestyle photoshoot!
Book your
Lifestyle Jewelry Product Photoshoot today by filling out my online form here:
Contact me!
